How to Price a New Product in Pakistan (Without Guessing)

Pricing is the fastest lever to grow profit. Get it right on day one.

Step 1: Know your loaded cost

Include raw material, labour, packaging, delivery, platform fees and returns. Not just what you paid the supplier.

Step 2: Check 3 competitor prices

Use the Price Analyzer tool - paste the SKU and see what similar Pakistani shops charge on Daraz, Instagram and OLX.

Step 3: Pick a position

• Discount play: 10-15% below median (needs volume + low cost)
• Middle: at the median (safest, needs strong photos)
• Premium: 20%+ above (needs branding + quality proof)

Step 4: End in 99, 95 or 49

Rs. 2,999 outsells Rs. 3,000 by 8% in our data. Rs. 495 beats Rs. 500. Use it.